diff --git a/src/main.rs b/src/main.rs
index de5a64d..b44ff57 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -73,7 +73,7 @@ async fn main() {
                         if channel
                             .item_name_regex
                             .as_ref()
-                            .is_some_and(|regex| regex.is_match(&item.name))
+                            .is_some_and(|regex| !regex.is_match(&item.name))
                         {
                             debug!(
                                 "item name `{}` for channel `{c}` does not match pattern `{}`; skip.",