diff --git a/Cargo.lock b/Cargo.lock
index 8d84fc2..1d99174 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -1511,6 +1511,16 @@ dependencies = [
  "serde",
 ]
 
+[[package]]
+name = "serde_regex"
+version = "1.1.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "a8136f1a4ea815d7eac4101cfd0b16dc0cb5e1fe1b8609dfd728058656b7badf"
+dependencies = [
+ "regex",
+ "serde",
+]
+
 [[package]]
 name = "serde_spanned"
 version = "1.1.1"
@@ -2456,8 +2466,10 @@ dependencies = [
  "env_logger",
  "log",
  "redb",
+ "regex",
  "rustypipe",
  "serde",
+ "serde_regex",
  "tokio",
  "toml",
  "tracing-subscriber",
diff --git a/Cargo.toml b/Cargo.toml
index 08c1708..dfd1704 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -16,8 +16,10 @@ clap = { version = "4.6", features = ["derive"] }
 env_logger = "0.11.10"
 log = "0.4.29"
 redb = "4.0.0"
+regex = "1.12.3"
 rustypipe = "0.11.4"
 serde = { version = "1.0.228", features = ["derive"] }
+serde_regex = "1.1.0"
 tokio = { version = "1.51.0", features = ["rt-multi-thread"] }
 toml = "1.1.2"
 tracing-subscriber = { version = "0.3.23", features = ["env-filter"] }
diff --git a/example/config.toml b/example/config.toml
index 0c4ed56..9dd0af3 100644
--- a/example/config.toml
+++ b/example/config.toml
@@ -17,6 +17,7 @@ sleep = 1
     is_short = false
     is_upcoming = false
     # limit = 1
+    # name_regex = ".*"
 
     # Channel item commands to apply (in order)
 
diff --git a/src/config/channel.rs b/src/config/channel.rs
index 19becf6..0dbdf09 100644
--- a/src/config/channel.rs
+++ b/src/config/channel.rs
@@ -1,6 +1,7 @@
 mod command;
 
 use command::Command;
+use regex::Regex;
 use serde::Deserialize;
 
 #[derive(Deserialize)]
@@ -11,4 +12,6 @@ pub struct Channel {
     pub is_short: bool,
     pub is_upcoming: bool,
     pub limit: Option<usize>,
+    #[serde(with = "serde_regex")]
+    pub item_name_regex: Option<Regex>,
 }
diff --git a/src/main.rs b/src/main.rs
index ca6f11b..a65241b 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -48,6 +48,18 @@ async fn main() {
                             debug!("items limit for channel `{c}` reached at {i}; break.");
                             break;
                         }
+                        if !channel
+                            .item_name_regex
+                            .as_ref()
+                            .is_some_and(|regex| regex.is_match(&item.name))
+                        {
+                            debug!(
+                                "item name `{}` for channel `{c}` does not match pattern `{}`; skip.",
+                                &item.name,
+                                &channel.item_name_regex.as_ref().unwrap()
+                            );
+                            continue;
+                        }
                         match database.get(&item.id) {
                             Ok(id) => {
                                 if id.is_some() {